In order to meet the needs of today’s consumers and a more intelligent digital market, creating value in optimization campaigns requires innovative thinking and a personalized approach. Adverts, landing pages, and on-site messages that feel tailor-made are becoming the norm for many brands, contributing to higher response rates, visibility, and value.
Arguably, in today’s post-truth era, creating a personal message that can tap into the emotions and needs of a consumer is exactly the direction in which we will continue to progress. It’s also likely that in the near future, this will become the only way that optimization campaigns can be successful.
