A collection of advertisers and publishers in France have filed a complaint with the country’s competition authority, claiming that iOS 14’s blocking of automatic ad tracking will severely affect revenues.
Following months of complaints, a coalition of French advertisers and publishers have taken their case to France’s French Autorite de la Concurrence (ADLC).
The coalition includes Interactive Advertising Bureau France, Mobile Marketing Association France, Syndicat des Regies Internet, and Union Des Entreprises de Conseil et Achat Media.
