ChatGPT is transforming not only the workplace, but the world. Since its launch late last year, leaders in almost every sector of the workplace have been utilizing this tool and others to manage their organization.
According to McKinsey, “The rise of AI, and particularly gen AI, has potential for impact in three areas of marketing and sales: customer experience (CX), growth, and productivity.”
With ChatGPT’s wide range of functions, marketers are now turning to this tool to personalize their marketing strategies. But does generative AI help or hinder this process?
Risks of Generative AI: Keeping Customers Safe
