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Apple iOS 14 update: Privacy, advertising and UX

September 18, 2020

Released on 16 September 2020, Apple’s iOS 14 constitutes a huge overhaul in mobile customer experience. And the biggest change is yet to come!

The delayed new iOS 14 opt-in processes, penned in Forbes as ‘Facebook and Google’s worst nightmare’, have been penciled in for January 2021. This will at least give ad suppliers more time to adjust to the changes – and it looks like they’re in for a busy couple of months.

We’ll be discussing what these changes mean for your business below. Plus, we’ll take a whistle-stop tour of some of the platform’s new features and how marketers can delight customers on their iPhone.

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