Agile marketing is not about jumping on news headlines or riding off the back of a surge of tweets. It’s about creating an environment in which customer understanding, personalized content, data analytics and departmental alignment can work together to increase efficiency and speed to market across all levels of an organization.
It’s about responding to data, trends or customer behavior in a way that is both fast and smart.
If you want to move beyond the hit-or-miss social-media version of agile marketing however, it requires a bit of strategic planning. Quite a bit actually. Responding quickly and smartly is not an easy balance to strike, particularly if you don’t even know what your marketing problems are yet.
