Is marketing really all about links, keywords, rankings, page load times, click-through rate, and all that technical stuff?That part of internet marketing gets most of the attention.
But what about the other part of your marketing?
You know – the messages you say to your customers, and the words you use to say them. What about you as a company?
How do you solve your customer’s problem uniquely? That part of marketing makes an astronomical impact on your sales rates.
But few people or businesses online talk about it! The conceptual part of marketing, which is only ideas, makes up much of your business success.
Have you thought about these aspects of your marketing:
1. Unique Selling Proposition (USP) In 2-3 sentences, this shows how you offer a unique solution to your customer’s problem. Many companies think being “full service” qualifies as a “USP.”
