The low barrier to entry in eCommerce has helped connect many retailers and customers alike. On one hand, most retailers are selling to customers that would be impossible to reach without an internet connection.
On the other hand, customers have a plethora of options to choose from when it comes to making a purchase. This exchange between retailers and shoppers has provided retailers with tons of data.
Did you know that 90% of the world’s data has been created in the last two years? It’s time for retailers to use data to its full potential. You and your competitors are fighting for the same customers, why not have the data on your side to back up your decisions? Keep your customer data close and your competitor data closer to optimize the customer experience.
