Before it was obvious this is a multi-channel or even omni-channel world, “convergence” used to describe how those separate modes of digital communication would come together.
Now, as articulated by two speakers this afternoon at VentureBeat’s GrowthBeat conference in San Francisco, the big convergence challenge is just figuring out how to integrate all of a company’s different views of a customer.
For American Eagle Outfitters chief digital officer Joe Megibow, whose company caters to a younger demographic, “there is no offline [because] they’re always online — even when they’re in my stores.
