The partnership between SoundCommerce and Cordial is billed as a way for omnichannel retailers to boost customer loyalty and revenue opportunities by combining data-driven insights and personalized messaging solutions. For Pacsun, the partnership is in line with the digitally minded brand’s data enablement vision, according to Pacsun Chief Digital and Information Officer Shirley Gao.
“Ensuring an exceptional unified commerce experience across brick-and-mortar stores, e-commerce, and social commerce channels is essential for serving our valued customers,” Gao said in a statement.
