Oracle adapts BlueKai ID technology so Oracle Marketing Cloud users can reach customers in mobile, social, and advertising interactions.
The world is going digital, but “knowing” people in a digital context is tricky at best. Oracle on Wednesday announced ID Graph as a new feature of the Oracle Marketing Cloud that will enable brand owners to reconcile people’s identities across channels.
Introduced along with new features for retargeting abandoned shopping carts and integrating cloud apps, Oracle ID Graph is based on technology from Oracle’s BlueKai acquisition.
“This is an industry problem whereby individuals interact with brands in different ways and on different devices, but they might look like different depending on whether they’re on their desktop, on a mobile device, or connecting through a social network,” said Steve Krause, group vice president of product management, Oracle Marketing Cloud, in a phone interview with InformationWeek.
