No matter whether you’re selling fashionable baby clothes, wooden bow ties, flashy tattoos or energy bars made of powdered crickets, online shopping has far surpassed the days of simply being a convenient way to make a purchase while in PJs.
Ecommerce has matured. This means you, as an online business owner, must do the same by considering your store’s traffic as much more than just a metric. Human beings are visiting your store to engage with your business. Now, more than ever, every decision you make, from picture quality to category navigation and color choices to shopping cart placement, impacts the rate at which your visitors convert to purchase.
If you’re making uneducated or gut-driven decisions when altering your ecommerce site experience, you will impact your online store’s conversion rate. This could mean lost sales and revenue, or, even worse, sending your customers to shop with a competitor.
