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NBA scores by personalizing emails with blend of timely content

March 20, 2023

Email marketing, one of digital marketing’s original channels, remains a robust market and could get a boost with the deprecation of third-parties cookies as some brands may put a bigger focus on leveraging first-party data to build stronger relationships with existing customers. However, savvy brands will recognize that consumers don’t want to be inundated with emails that aren’t relevant. Which is where personalization comes in.

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