image credit: Freepik

Google Ads Improves Automated Assets, Acquisition, More

Google Ads has introduced helpful updates in the last month. These include automatic assets, value-based bidding, and interface design enhancements.

Automatically Created Assets

Google has long offered advertisers automated assets for responsive search ads. Advertisers can enable this option for each campaign, but many decline owing to the uncertainty of the assets. Sometimes the assets don’t fit the brand, are inaccurate, or don’t make sense.

Read More on Practical Ecommerce