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Audi tests personalized QR codes in streaming ads

March 9, 2023

Personalization at scale has long been the promise of the digital marketing revolution. However, as consumers move across channels and platforms and emerging spaces like streaming grow more popular, marketers have struggled to make the experiences both unique and seamless. However, major partnerships like the tie-up with Audi and Kerv could help pave the way for more widely adopted solutions.

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