Adobe just roped in some kudos for its “Adobe Experience Manager,” a key component in the Adobe Marketing Cloud.
It was recognized as a leader in a recent “Web Content Management Systems, Q1, 2015” report compiled by Forrester Research.
“Adobe received the highest scores in current offering, strategy, and market presence in the report,” according to a provided statement. “The company was among the select vendors Forrester invited to participate in the independent report, which evaluated 10 Web content management products across 36 comprehensive criteria.”
Indeed, Adobe came out looking like a champ.
“Adobe has built the best portfolio for companies with the greatest marketing need,” noted the Forrester report, which indicated that Adobe offers a “rapidly-growing managed single-tenant cloud service” and “standout features [which] include the practitioner toolkit, partner support and mobile support.”
Adobe execs are gratified, to say the least.
“Forrester’s latest Wave report, in our opinion, underscores the rapid evolution in Web content management,” said Aseem Chandra, vice president of Adobe Experience Manager and Adobe Target. “We believe our ranking as a Leader validates that Adobe Experience Manager makes it incredibly easy to deliver content consistently and with speed across all channels and connected screens.”
Chandra said innovations the company is currently pursuing “will continue to position our customers well ahead of the competition.”
Adobe’s “Experience Manager” is a market favorite, utilized by leading global brands including Air Canada, Audi, Conde Nast International, Hyatt, Lenovo, National Australia Bank, Panasonic, Philips, Verizon, Wyndham Hotel Group, and many others.
