Holiday shopping is no longer a marathon – it’s something that happens in moments.
Instead of visiting different shopping malls and looking for the best offers, shoppers are turning to their mobile phones in hundreds of micro-moments that are happening every day during the holiday season.
In 2014 around 90% of holiday sales took place in stores, but 56% were influenced by mobile. According to Crowdtap around 64% of shoppers are going to social media to find inspiration for purchases, with Facebook influencing gift purchases at the highest rate of 59%.
