Black Friday has become not only a shopping day par excellence, but also a sort of cultural experience, complete with video recaps of people crashing the doors of major retailers — and sometimes crashing into each other.
But things may be changing. This year, those Black Friday shoppers stayed on the couch instead of getting behind the wheel.
“Mobile shopping accounted for well over a third of all online shopping on Black Friday 2015 in the U.S., some 36.1 percent according to e-commerce analytics firm Custora,” reports Forbes.
