Valentine’s Day is nearly here, which means you can expect an influx of love hearts and pink tones to be taking over your social streams.
Indeed, Valentine’s Day conversations on Facebook and Instagram grew 1.7x, year-on-year, in 2016, while Twitter says it’s expecting to see 31.5 million tweets Valentine’s related tweets this year.
For brands, that makes it a valuable opportunity, and given the generally joyous tone of the occasion, it’s also a good one to tap into in order to boost your promotions and generate more interest in your products and services.
