With apparel products predicted to exceed $500billion in sales this year, the online fashion industry continues to thrive, resulting in all-time high levels of competition.
E-commerce fashion websites now depend on the performance of paid advertising campaigns more than ever, and ad performance has the power to make or break an entire brand.
With online shopping platforms such as Google Shopping being the preferred way to shop for clothing and accessories online, it’s currently the most important platform to optimize for profitability.
