Consumers are becoming more aware and concerned about the collection, storage and use of their personal data online. As such, they tend to prefer businesses that consistently demonstrate transparency, trustworthiness and robust security in their data handling practices. To meet these evolving expectations, organizations must place a high priority on improving their cybersecurity customer experience. This can be achieved by clearly communicating their data policies, offering customers choice and control over data usage and ensuring data security and privacy. Consequently, prioritizing customer data security is no longer an option but an essential strategy for companies.
