The old adage “patience is a virtue” is still true in a lot of situations, but it certainly doesn’t apply online. Every second delay in page load speed will drastically reduce page views, customer satisfaction, and conversions.
On top of this, page load speed also has a surprising effect on your organic search rankings too. In recent years Google has been taking user experience into account when determining where to rank a website in the search results, and page load speeds are one of the factors they consider, as faster loading pages = better user experience.
