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4 steps to create a unified ecommerce strategy

April 4, 2019

Just when marketers solve one problem, another rears its head. Multichannel commerce is presenting marketers with a whole new raft of challenges.

Ensuring consistent messaging across many channels is one thing, but doing so while dynamically pricing, generating contextual bundles and creating promotions personalized to a segment of one is quite another.

Content management systems have gone a long way toward ensuring messaging consistency, but unifying the customer experience across touchpoint silos is proving more difficult.

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