Ah, the millennials – the generation brought up with the Internet and the rest of the digital revolution! While there may be a good deal of stigma attached to this crowd, there’s no stopping the fact they are flooding the job market and are predicted to spend $1.4 trillion in the U.S. retail market by 2020.
Due the fascinating point in history this age group grew up in, they are an extremely tricky bunch to market and sell to. They have essentially caused a lot of brands to throw out their entire playbook and start from scratch.
