Tag: second-party data

Advertising & Marketing, Technology

Second-party Data Could Unlock Ad Targeting

March 11, 2024

Via: Practical Ecommerce

Digital advertising networks searching for new ways to target individuals across websites and devices could turn to second-party data sharing. Internet cookies come in two flavors. First-party cookies store session data and facilitate website personalization by “remembering” a visitor and […]

Analytics & Data

Everything you need to know about audience targeting without relying on third-party cookies

March 10, 2021

Via: Searchenginewatch

Following the passage of landmark consumer privacy laws, Google officially announced its intention to phase out third-party cookies on Chrome browsers by next year. This is certainly a victory for the conscious consumer wary of selling data to advertisers, but […]