Tag: purchase path

Analytics & Data

Micro-Moments and Search

June 25, 2015

Via: itCurated

Micro-moments, a concept recently introduced by Google, are high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., watch a “how-to” video) or take action (i.e., find the nearest Starbucks). Marketers must learn […]