Micro-moments, a concept recently introduced by Google, are high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., watch a “how-to” video) or take action (i.e., find the nearest Starbucks).
Marketers must learn how to reach consumers during these high-intent micro-moments by providing their customers with the information they want, when they want it, and how they want it.
