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Advertising & Marketing, Technology

Will Marketing Technology Tailwinds Help Power Through the COVID-19 Crisis?

May 7, 2020

Via: CMSWire

Marketing technology (martech) will suffer a “short-term hit rather than a long-term death,” according to Scott Brinker, because of the COVID-19 health pandemic. The crisis will inspire martech firms to further embrace digital operations and digital customer experience, strengthen performance […]