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Snapchat Announces New Round of Layoffs, Affecting 500 Roles

Twitch launches annual recap with new game, marketing push

Marketing can’t just be diverse–it has to be diverse-first

TikTok Says That Users Are Now Spending Half Their Time in the App Watching Minute+ Long Clips...

AppsFlyer's latest Performance Index shows impact of economic downturn on mobile advertising...

Tag: factors

Coupons Are a Major Purchase Influencer

November 4, 2016

Via: Emarketer.com

More than 70% of US internet users said their purchase decisions were influenced by coupons and discounts, according to a September 2016 survey from Bazaarvoice and CMO Council. Coupons and discounts influenced far more US internet users than any other […]

New Study Looks at What Makes People Unfollow Brands on Social

Analytics & Data

New Study Looks at What Makes People Unfollow Brands on Social

October 5, 2016

Via: Social Media Today

So what do your customers really want on social media – and what annoys them or turns them off? To find out, Sprout Social recently conducted a survey of more than 1,000 people to get their thoughts on various aspects […]