More than 70% of US internet users said their purchase decisions were influenced by coupons and discounts, according to a September 2016 survey from Bazaarvoice and CMO Council. Coupons and discounts influenced far more US internet users than any other factor, according to the survey.
No other influence was popular with more than 50% of respondents; the closest, at 40%, were suggestions from friends and family. For many US internet users, then, decisions are instead governed by economic factors.
