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Tag: Estée Lauder

Estée Lauder boosts generative AI ambitions with expanded Microsoft deal

April 29, 2024

Via: Marketing Dive

Estée Lauder’s expanded relationship with Microsoft looks to use generative AI to help the beauty marketer’s 20-plus brands build stronger connections to consumers. A previously created tool uses the marketer’s proprietary database of product and claim data, allowing its brands […]