Tag: esports marketing

Advertising & Marketing, Technology

As video games become cultural juggernauts, marketers still struggle with buy-in

March 9, 2023

Via: Marketing Dive

The Interactive Advertising Bureau’s PlayFronts returned in-person Wednesday, bringing with it a raft of publishers, platforms and brands evangelizing about the power of video games as a marketing tool. Now in its second year, the industry confab also frequently doubled […]