Tag: DE&I

Technology, Website design and optimization

Crank up Your Digital Experience With Influence AI

January 10, 2023

Via: CMSWire

The use of influence artificial intelligence (AI) can help automate digital experiences by guiding user choices. This allows digital marketing leaders to gain a competitive advantage by using influence AI to enhance digital experiences and choice architecture to nudge customer […]

Advertising & Marketing, Technology

Marketing’s Big Problem With Small Businesses

April 27, 2022

Via: CMSWire

Yogi Berra’s insight about popular restaurants could equally apply to selling to small businesses. There are just too many of them. In fact, according to the US Small Business Administration’s Office of Advocacy, in 2021 there were 32.5 million small […]

Advertising & Marketing, Technology

Are You Spending on the Right Marketing Priorities for Diversity, Equity and Inclusion?

April 14, 2022

Via: CMSWire

Improving diversity, equity and inclusion (DE&I) is a major priority for companies today as they seek to outcompete in the marketplace. As a result, CMOs are spending more on DEI than ever before. But are they spending on the right […]