Advertising & Marketing, Technology
February 2, 2024
Via: CMSWireThis year stands as a pivotal year for marketing technology trends. Marketers need to embrace and strategically incorporate these advancements into their marketing strategies. And they need to figure out how to best leverage their marketing technology amid a chaotic […]
October 17, 2022
Via: CMSWireThere is much talk about customer data platforms (CDPs) amongst marketers these days. To make things more complex, the CDP category includes a lot of different types of platforms that have varying types of functionality and features. In this article, […]
September 13, 2021
Via: CMSWireAcquia, a Boston-based digital experience management software company, has announced that it has agreed to acquire Widen, a cloud-native digital asset management (DAM) and product information management (PIM) software provider. The move represents the latest acquisition for a digital experience […]
Advertising & Marketing, Technology
June 11, 2021
Via: CMSWirePersonalization isn’t new. It has been around for a long time since the introduction of the internet in our daily lives. However, despite the potential benefits of personalization, many factors make it difficult for marketers and technical leaders to personalize […]
March 15, 2019
Via: CMSWireTwo tools in the customer experience professional’s arsenal include Voice of the Customer (VoC) functions and customer data platforms (CDP), which according to the CDP Institute is an industry that will be worth $3.3 billion by 2023. The intersection of […]
April 23, 2024
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