Tag: cost per click

Mobile Commerce, Mobile Marketing

How to capitalize on Facebook mobile traffic – even with a poor mobile experience

April 5, 2017


We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click). It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing-page experience isn’t […]

Advertising & Marketing

Facebook updates its cost-per-click definition to only include clicks to websites and apps

July 9, 2015

Via: itCurated

Attention marketers: Facebook has redefined its cost-per-click (CPC) measurement. In a blog post, the social networking company said that as part of its latest API release, a CPC will only include clicks to websites and apps. No longer will likes, […]