February 29, 2016
Via: itCuratedThe cat is definitely out of the bag regarding location-based mobile targeting. This post from Marketing Land’s Greg Sterling encapsulates the trend well: Most mobile marketers are using location-based targeting, and they’re using it as a proxy for audience segmentation. […]
February 26, 2016
Via: itCuratedNordstrom, a longtime leader in customer service in-store, is learning how expensive a merged channel strategy is. But as it fights its way through new costs, it is illustrating the changing nature of retail itself. What is the cost of […]
February 23, 2016
Via: itCuratedWhen you set about integrating mobile into your marketing plan, you should begin with the basics: the “who, what, and how” of your mobile strategy. And you do that by getting the answers to these questions: Who are your customers […]
February 22, 2016
Via: itCuratedConsumers prefer traditional channels, like a phone or website, when communicating with a company, according to June 2015 research. Contact Solutions surveyed 1,004 US consumers who had shopped via mobile device in the past 12 months. Some 29.7% of respondents […]
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