Tag: beacons


How are beacons going to affect search marketing?

June 30, 2016

Via: itCurated

Search Engine Watch has spoken about beacons a lot in the past, but just in case you need a refresher, a beacon is a tiny device that can transmit a signal to any Bluetooth device in range – phones, fitness […]


How Beacon Data Helps Marketers Target Consumers Beyond Store Walls

May 26, 2016

Via: itCurated

This data signal doesn’t fit nicely into any type of programmatic ad buying or standardized advertising—even the vernacular. Marketers are doing cool stuff with beacons, but everybody is doing it a little differently. They have to figure out how to […]