June 30, 2016
Via: itCuratedSearch Engine Watch has spoken about beacons a lot in the past, but just in case you need a refresher, a beacon is a tiny device that can transmit a signal to any Bluetooth device in range – phones, fitness […]
May 26, 2016
Via: itCuratedThis data signal doesn’t fit nicely into any type of programmatic ad buying or standardized advertising—even the vernacular. Marketers are doing cool stuff with beacons, but everybody is doing it a little differently. They have to figure out how to […]
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