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Tag: B2B strategy

B2B buyer journey and content preferences 2018

Advertising & Marketing, Technology

B2B buyer journey and content preferences 2018

June 20, 2018

Via: Smart Insights

As B2B purchases become more complex, it’s important to take a look at some of the latest B2B buyer trends in the market. Buyers are becoming more selective in terms of the content they consume, to make their buying decision. […]