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Tag: B2B Martech

Are You Making the Right B2B Martech Investments to Optimize for Agile Methods?

October 20, 2021

Via: MarketingProfs

Despite marketing budget cuts, CMOs continued to throw money at martech. Martech spending wasn’t the only trend that picked up speed in 2020 and into 2021: More marketers than ever before have adopted Agile methods, breaking the 50% mark for […]