Tag: B2B Martech


Are You Making the Right B2B Martech Investments to Optimize for Agile Methods?

October 20, 2021

Via: MarketingProfs

Despite marketing budget cuts, CMOs continued to throw money at martech. Martech spending wasn’t the only trend that picked up speed in 2020 and into 2021: More marketers than ever before have adopted Agile methods, breaking the 50% mark for […]