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Are You Making the Right B2B Martech Investments to Optimize for Agile Methods?

October 20, 2021


Despite marketing budget cuts, CMOs continued to throw money at martech.

Martech spending wasn’t the only trend that picked up speed in 2020 and into 2021: More marketers than ever before have adopted Agile methods, breaking the 50% mark for the first time.

Just like martech that helps B2B marketing teams manage digital outreach, Agile marketing—with its emphasis on sprints—is a good fit for the B2B business environment.

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