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Are You Making the Right B2B Martech Investments to Optimize for Agile Methods?

October 20, 2021

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Despite marketing budget cuts, CMOs continued to throw money at martech.

Martech spending wasn’t the only trend that picked up speed in 2020 and into 2021: More marketers than ever before have adopted Agile methods, breaking the 50% mark for the first time.

Just like martech that helps B2B marketing teams manage digital outreach, Agile marketing—with its emphasis on sprints—is a good fit for the B2B business environment.

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