Despite marketing budget cuts, CMOs continued to throw money at martech.
Martech spending wasn’t the only trend that picked up speed in 2020 and into 2021: More marketers than ever before have adopted Agile methods, breaking the 50% mark for the first time.
Just like martech that helps B2B marketing teams manage digital outreach, Agile marketing—with its emphasis on sprints—is a good fit for the B2B business environment.