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Tag: b2b marketing personalization

Advertising & Marketing, Technology

What Is Machine Learning’s Impact on Marketing Personalization?

February 20, 2020

Via: CMSWire

Marketers by now know machine learning has made an impact on marketing personalization efforts. Machine learning includes personalization use cases in the areas of lookalike modeling, churn analysis, cross-sell/upsell analysis and many others, according to a Forrester report last year […]