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Tag: B2B Content

How To Drive Sales with Engaging B2B Content

July 13, 2023

Via: B2B News Network

Let’s be honest— for busy B2B marketers, content creation may just feel like another checkbox. But, when leveraged effectively, it can give your company the edge it needs to appeal to and secure greater numbers of clients. However, effective content […]

Buyers Hate B2B Content. Here’s How to Fix It.

January 31, 2023

Via: CMSWire

It’s an interesting response when I ask buyer personas what vendor content they seek. The initial reaction is a major eye roll followed by a big sigh. It doesn’t matter if the industry is real estate, banking, manufacturing, higher education […]