Tag: advertising platform

Advertising & Marketing, Platforms, Technology

PayPal readies advertising platform rooted in reams of transaction data

May 28, 2024

Via: Marketing Dive

PayPal is getting into the ad business with plans for a new ad platform that will rely on the transaction data generated by its nearly 400 million active users. The payments company is pitching the offering as a way to […]

Advertising & Marketing

Rocket Fuel Announces Partner Program with over 100 Providers

March 6, 2015

Via: itCurated

Artificial intelligence ad and marketing solutions firm Rocket Fuel has launched a  partner certification program, offering clients the ability to access over 100 best-in-class technology providers from across the paid and owned marketing ecosystem. Among the 100-plus partners signed up […]