Top

Snapchat Announces New Round of Layoffs, Affecting 500 Roles

Twitch launches annual recap with new game, marketing push

Marketing can’t just be diverse–it has to be diverse-first

TikTok Says That Users Are Now Spending Half Their Time in the App Watching Minute+ Long Clips...

AppsFlyer's latest Performance Index shows impact of economic downturn on mobile advertising...

Tag: Account based sales

Advertising & Marketing, Technology

A Framework to Operationalize Your Account Based Strategy

October 21, 2021

Via: CMSWire

There’s a sharp divide between marketing and sales when it comes to successfully pulling off an account based experience for their prospective clients. While gaining strategic alignment at executive levels is relatively easy to do, the execution alignment across and […]