Logitech International is rebooting its corporate identity as the company moves away from a reliance on computer peripherals to focus on products that piggyback on mobile computing popularized by Apple Inc. and Samsung Electronics Co.
Its aim: appeal to younger consumers.
Logitech, based in Lausanne, Switzerland and Newark, Calif., will start using the term Logi on new products like tablet computer keyboards and cases which will be launched later this year.
