Shoppers have generally come to expect online stores to offer returns, refunds, and exchanges for items that are defective, damaged, or otherwise not as expected. And when retailers don’t have a liberal return policy, some shoppers may simply choose to make purchases on another site.
Returns, however, can be expensive, especially for small online sellers. There can be a real temptation to charge for return shipping, restocking, or to simply refuse to take returns altogether. But these choices are probably not good for growing an online retail business.
Instead, try to build a better ecommerce return policy.
