As digital commerce has evolved over the past decade to penetrate nearly every element of our lives, one category has largely been left in the dust: furniture. But in the past 12 months disruption has accelerated exponentially – with the industry suddenly under a broad-based assault from all key angles: manufacturing, delivery, assembly, and discovery.
A few months back, I noted that furniture was one of the remaining massive categories still struggling with finding a mass-market consumer fit online. In it, I cited a conversation I’d had with a well known venture capitalist:
