Your mobile advertising strategy should not be composed of only having a responsive website or app. Strategies should be well though-out and aimed at driving people to their mobile experiences, determining the sources of traffic and optimizing the content to maximize conversions.
The Global C- Suite Study by the IBM Global Institute claims that, “Sixty-four percent of CMOs think mobile solutions will have a massive impact on near-future business” while “Two-thirds of CMOs identify developing deeper, richer customer experiences as their top marketing priority.”
