Facebook’s outage last week demonstrates a harsh reality to marketers, they often run campaigns on “rented land” they can’t control.
Joe Pulizzi, founder of The Tilt, shared those thoughts with CMSWire the day after Facebook and associated platforms went down October 4th for six hours, paralyzing endless streams of life updates and selfies in the newsfeed and leaving Facebook-dependent marketers scrambling for their various backup plans.
“The Facebook situation reminds marketers and business owners that, while using a service like FB is fine, you can’t control it, don’t own it, can’t impact policies, and when it goes down and you are attached to it, you go down with it,” said Pulizzi.
