Inclusion has become an increasingly important focus over the past few years, which has changed the way that brands communicate, and how marketing messages should be framed, often through simple language shifts.
It’s an important consideration – according to a recent report from Facebook, only 41% of consumers feel represented in the ads that they see, while younger generations, in particular, are increasingly looking to align with businesses that show an awareness of social issues, and a willingness to align with cultural shifts.
