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YouTube Softens its Stance on Profanity in Content and its Impact on Monetization

March 7, 2023

YouTube has announced an update to its incoming policy on profanity in video uploads, and how that will effect monetization, based creator feedback that its pending update was unfair and would have a significant impact on their revenue potential.

Back in November, YouTube unveiled an update to its Advertiser Friendly Guidelines, including new rules around the presentation of inappropriate language and violence in uploaded clips. As a result, many gaming creators, in particular, found themselves at risk of violating of the rules, because the games that they’re streaming sometimes feature violence, while creators also expressed frustration at how the new rules around profanity would limit monetization in all videos that featured bad language within the first 15 seconds.

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